As technology advances, industries across the board are finding ways to become “smarter.” Cities like Chicago are beginning to use urban “Fitbit” trackers to measure the city’s heartbeat and the auto industry is actually forcing our hand off the wheel.
The Real Estate industry is no exception. From showing a listing through a pair of goggles to having an AI do the prospecting for you before it’s time for lunch- technology is giving real estate a virtual facelift and tough sh*t – there’s nothing you can do about.
That said if you’re set on thinking the role of the realtor will go extinct once technology “takes over,” you might not want to read past this point. But for those who are eager to see how the digital revolution is going to enhance the buying/selling experience in 2018- read on!
A few weeks ago, LA realtor and our friend, Edward Hutchinson, made his way to the Consumer Electronics Show (CES) in Las Vegas to get a first-hand sneak-peak at emerging technologies in the “smart-home” marketplace. Here are some of the gadgets that left a lasting (and not-so-lasting) impression on Ed:
Watch Ed’s CES experience in video form here:
1. 360-Degree Cameras
Have an iPhone? With products like the Multiview Insta360 Nano S, you can also have a 360 camera, too. Many of Ed’s live streams, video chats, and LA Mansion Tours are captured using this little guy. But what was even more impressive to Ed this year at CES was the Nano’s big brother, the Insta360 Pro.
Originally with 6 lenses that shot 4K (4,000 pixels) video, insta360 Pro is now 8 lenses strong and shoots at a horizontal resolution of 8k (8,000 pixels). For those who fall into the category of “what’s a pixel” let’s just say this means better, sharper, smoother, life-like.
And yes, it is just as cool as it looks. Ed got the opportunity to use the 6 lens camera in this LA Mansion Tour video and hopes to get his hands on the 8 lens camera in the new year.
2. Virtual Reality (VR)
Virtual reality in the world of real estate has been long anticipated, however, after visiting CES and seeing over 25 booths with VR goggles lined up to try on, Ed thinks computer-generated simulation is finally making its way into the industry.
The reality capture system, Matterport, stood out to Ed as a product he could see himself using in the near future.
Ed says that with the Matterport, you can place it in an area and it will scan the environment, map it out and then create a 3D walkthrough that brings the listing to life – with photos, video, floor plans and more. Like social media marketing, VR is a tool realtors will need to use if they want to stay relevant in the industry.
Other tech that took Ed by surprise- LED wallpaper that plugs in turning your wall into a TV and a robot that dumps and folds your laundry for you. But don’t get too excited. Ed says that while he thinks LED wallpaper will catch on quickly with his higher net-worth client’s in LA, the “laundroid-nanny-robot” was a straight-up disappointment. So, for now, your cleaning lady still has a job.
3. Social Media Advertising
Facebook, Instagram, and Snapchat are just a few of the many social media platforms realtors, like Ed, are capitalizing on to target clients and close escrow. Think about it- with the use of geofencing and Facebook Ads, realtors can choose a specific audience and target those who want to do business with them in their area.
Lucky for realtors, automated marketing tools like PropertySimple (PS) exist so realtors can become the CMO of their own brand without lifting a finger. (Well, that’s not entirely true. They’ll need their fingers to create a free profile in 5 minutes). With the click of a button, PropertySimple will post a mix of your listings, information from your PS profile, and any collections (curated lists of your handpicked properties) to your social media account at times when people are scrolling.
The best part about using automated social media marketing tools like PropertySimple? A realtor’s voice is not replaced by a spammy robot. Each and every post is designed to generate interest in YOU – the real estate agent and gives people in your network an easy way to reach out.
By authorizing the platform to post on your behalf, your friends and followers will see this content as if it were coming directly from you (and not the Jetsons).
To start engaging with more leads on social media, create a FREE account with Property Simple today.